One of the books I am reading is "Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR" by Brian Solis and Deirdre Breakenridge.
Solis is "globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media "according to amazon.com, and his blog is highly rated by Technorati.
Breakenridge is President and Director of Communications at PFS Marketwyse, a marketing communications agency in New Jersey.
You can follow Solis at his blog to learn more about what's new in PR.
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Do you have any comment about the Solis-created "conversation prism" he uses to illustrate social media? It's one of the items we'll be examining in class.
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