Bloggers must disclose that the product was given to them for purposes of a review. Returning the product once the review has been written is another option. Web writers must also reveal any payment or freebies they received for product reviews.
The FTC is trying to insure that consumers receive accurate and unbiased information. The final guidelines are going into effect on Dec. 1. The vote was 4-0 by the FTC commissions to approve the 81-page notice of rules.
What will this mean for bloggers? For the ones who are working as professionals, it shouldn't make any difference. They may welcome the regulations. For those who write for less than honest reasons, it could result in some needed changes.
Reputable bloggers would begin their post stating that the product they are writing about was a gift or that they are being paid for their post.
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