Writing a Social Media Press Release

In case you thought my last post seemed a bit out of place, you're right. I was writing a Social Media Press Release about an event at MSU this weekend.

Some guidelines for SMRs are:

• Use short sentences and simple sentence structure
• Write with active verbs
• Use minimum punctuation--stick to periods, commas and dashes
• Always use numerals instead of writing out the numbers in words
• Use symbols in place of words--$ and %
  
• Keep paragraphs short at 1-2 sentences
• Write subheads and use your key words there
• Try bullet points for lists
• Provide links for those who want additional information
• Try to keep it to one page or shorter

Check out the Las Vegas Sun to read short news stories that are well written for the Web.