Monday, October 12, 2009
Dave Fleet: 14 Key Skills & Attributes For New PR Pros
Dave Fleet has listed skills and attributes that he believes will add to the success of new PR professionsals. He included both traditional skills and new skills. I would say that the game is the same, but the playing pieces are now different. The same rules apply--honesty, communication, writing, work ethic--but the pieces that move you around the board have changed. Players who can prove their worth by using blogs, social networking, RSS, etc. may find shortcuts to the finish line.
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I agree with your comment on that the game is the same, but the playing pieces are different. Makes me think of the board game chess. It always has the same pieces, but everyone uses different strategies to win or get ahead. And thats what us as "PR" people should be doing.
ReplyDeleteIf the original PR game was chess, I think the new playing pieces would be like adding airplanes to the battlefield on the board.
ReplyDeleteAirplanes would play on a higher level with a different vantage point. They belong to a new century with a speed so fast that the original pieces would be literally blown away.
Wouldn't that make it three dimensional chess? Nice analogy.
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